FAQs/Fundraising/Boost my fundraising

JustGiving's top fundraising tips

Huu - Community Manager
posted this on February 03, 2011 14:12

1. Upload photos

Uploading lots of photos is one of the easiest and most effective ways of personalising your page. When your supporters first visit your page, greet them with a beaming picture of yourself. And remember, you can upload up to ten photos, so why not add a few more to really tell your fundraising story. As they say, a picture tells a thousand words, so update your page with new photos to keep your page looking fresh.

2. Add a video

If a picture tells a thousand words, just imagine what a video could do.  Video is a fun, creative and, with the help of modern smart phones and digital cameras, a super-easy way to connect with your sponsors on a whole new level. JustGiving makes it even easier to get your video out there: you can add a YouTube video to your JustGiving page the same way you add photos.

3. Set a target

Setting a target is not only a great way of motivating yourself, but it’s also encouraging for your supporters. Letting them know that they are getting you ever closer to your goal may just encourage them to give that little bit more. Plus, there’s denying how satisfying it is when you see it tip that 100% mark.

4. Show donors what their support will do by contacting your charity

Why not get in touch with your charity? Talk to them about the work they do. Ask them what the money you raise is helping with and tell your potential donors. People love to know the impact of their giving, so if you can, tell them exactly how their donation will help. What could a £10 donation provide? What would a £50 donation mean to the charity? How could a £100 donation change lives?

5. Tell you story

We think an engaging story can make all the difference. After all fundraising is a story, so use your JustGiving page to tell your story. It’s all about letting your supporters know why you’re fundraising and what it means to you. If you’re challenging yourself with an event, let people know how much effort you’re putting in. If you’re celebrating something or someone, tell your supporters why. If they are visiting your page, they must be interested in what you’re doing, so make sure you tell them all about it.

6. Choose a great theme

Giving your page a theme is a great way to show off just what you’re doing for your favourite charity. For all of your runners there is our Keep on running theme, we have an Under the sea theme for any swimming fundraisers, and for those of you delving into the world of mountaineering, there’s our Climb every mountain theme.

7. Email your contacts in groups

It’s a great idea to email your family and closest friends first. As your most ardent supporters, they are most likely to support you and get the ball rolling. An empty page might be intimidating for some donors, so having a couple of donations on the page should encourage other supporters. People also tend to match the amounts already listed on the page, and your family and close friends are more likely to get you started with some generous donations.

8. Print your page

With our new fundraising pages, printing it gives you a poster style view of your fundraising page. It’s super handy for sticking up in the office, your local shop or on the school notice board. Best of all, it comes with slips for your supporters to tear off, complete with the web address to your page.

9. Get a JustTextGiving code

If you're in the UK and you’re fundraising for a UK charity, your friends and family can donate directly to your JustGiving page by sending a text message. Once you have your code, you just need to promote it. You can do anything from sticking it on your running vest, putting it on a poster or a banner, or posting it on Facebook.

10. Use our Facebook app

Facebook is a huge deal to us here at JG. It provides more than 20% of all our incoming traffic, which means thousands of people are using it to fundraise every day. And it’s getting bigger. And with our Facebook app, your supporters can donate to your page without even having to leave Facebook.

Click here to add your page to the app. Once you’ve added the page, share it with your Facebook friends. Not only can they donate, they can also share your page with their friends and ask them to donate too!

11. Tweet your page

A website like twitter is an absolute gem for fundraising, helping you reach out to a huge community. Tweet your followers with your link and ask them to retweet it to their followers. The more people that retweet, the more people that will see your page.

12. Put your page address in you email signatures

Adding you web address to your email signature is a quick and easy win in terms of getting your page out there. You can just add a hyperlink, or you can use one of our ‘sponsor me’ badges. It only takes doing it one and then every email that you send out will be raising more awareness of your fundraising and attracting more donations.

13. Thank people

Saying thank you is super important and there is plenty of ways you can say thank you to your supporters. You can update the story on your page, send emails out to your donors, tweet a thank you and update your Facebook status. Let people know how your fundraising went, just what their support has meant to you and what a difference it will make to your charity.

14. Send a follow up email

Be persistent. It takes more than one round of emails to reach your target. You know what it’s like – people mean to donate, but sometimes they don’t quite get round to it and they may forgot to do it later. Or perhaps when you first emailed them, maybe it wasn’t a great time, but now you’re catching them just after a pay day. Also, remember to thank the people who have already supported you so far and ask if they wouldn’t mind passing on your page to their contacts.

15. Contact your local press 

A bit of exposure such as a few lines in the local paper or an appeal on your local radio station can really help. If they publicise your page address, it will be really easy for readers and listeners to support you. To help you with contacting your local press, we’ve put together a sample press release. It's attached to this FAQ as a word document for you to download.

 

Comments

User photo
steve middup

Some good suggestions that I had not thought about

February 13, 2013 08:40
User photo
Helen
JustGiving

Hi Steve, 

Great to read that you've found the tips useful. Do let us know if we can help in any way with your fundraising.

February 13, 2013 11:50